The Outlook, February 2012
W e l c o m e
Executive Director
Forestinfo.org: Dovetail's New Home for Environmental Education
In April 2010, a 21-year-old environmental non-profit named the Temperate Forest Foundation closed its doors. Through actions taken by the TFF Board, Dovetail Partners assumed responsibility for the delivery and maintenance of their website and many of the products and educational materials that TFF created.
More recently, Dovetail redesigned and redeveloped the old Temperate Forest Foundation website and integrated resources that previously existed on our environmental education partner website - the F.R.E.E. Network.
The end result is Dovetail's new one-stop site for environmental education resources named Forestinfo.org.
Take a minute to visit the new site and browse our Videos, Eco-links, Lesson Plans, Teachers' Tools, Research References, upcoming Forestry Tours, and more!
Dovetail Commentary
Dovetail Report
Green Marketing Implementation: Call to Action
Jeff Howe
In 2010, Dovetail Partners published a Green Marketing article titled, “Growing Sales in Growing Markets (http://dovetailinc.org/files/DovetailGreenMktg1010.pdf)[1].” The article pointed out that for many companies trying to participate in the “green economy” green marketing might be the first time they truly attempt to introduce a new product or address an entirely new market. That same year we also published “Marketing as a process – Not Voodoo (http://dovetailinc.org/files/DovetailMktgProcess0910.pdf)[2] ,” which suggested a process by which an organization can coordinate its marketing activities to enhance the likelihood of a program’s success.
Herein we address “Green Marketing Implementation” and recommend some important activities that are essential to a program’s success. We also provide several publicly available examples of how organizations have addressed the sometimes-confusing product adoption process.
The most important takeaway from this report is that there is a critical sequence of events that needs to occur for a successful marketing outcome that results in revenue growth. Activities that occur “out-of-sequence” are the cause of unnecessary or excessive expenditure of resources and often lead to an all-too-common focus by the customer on price as the only product attribute of merit. In this report we suggest some simple guidelines—the 3-Ms, 4-Ps, and 5-Ss of marketing—as a means to optimize your resources and maximize the effectiveness of your marketing activities.
To download the full report: http://dovetailinc.org/files/DovetailGreenMktg0112.pdf
Dovetail Report
Kathryn Fernholz
In 2010, the Forest Stewardship Council – US Initiative (FSC-US) introduced a revised forest management standard that applies to FSC certification audits throughout the United States. Within the new FSC-US Forest Management Standard, one of the most significant changes is the inclusion of specific indicators and guidance that uniquely apply to the auditing of family forestlands. The FSC-US policies define family forestlands eligible to be audited under these new indicators as ownerships that are up to 2,500 acres (1,000 hectares) in size or where harvest intensity is low. It is estimated that at least a half-million woodland owners in the United States own between 100 and 2,500 acres for a total of approximately 115 million acres of forestland. By qualifying to be audited under these new “Family Forest Indicators”, owners of small properties may see a more streamlined FSC auditing process and reduced auditing costs.
This report reviews the new FSC-US Forest Management Standard and the new indicators and guidance that apply to family forestlands. An evaluation of the scope and scale of change is included as well as a discussion of the impacts and benefits.
To download the full report: http://dovetailinc.org/files/DovetailFamilyForestIndicatorsReport0212.pd...
Pre-order your copy of the Dovetail 2011 Report Collection! The Collection includes all 13 new reports we released last year. For a complete list of the included reports, please visit: http://www.dovetailinc.org/reports
The Dovetail 2011 Report Collection is available for $39.95 (+S&H)!!
Dovetail Partners Launches Speakers Bureau
Access to expert speakers on diverse environmental topics
Staff and Associates of Dovetail Partners are available to speak on a variety of topics and offer diverse areas of expertise. Book a speaker for your next event today!
http://dovetailinc.org/speakers
Helping People
Dovetail Partners, Inc. & Growing Edge Facilitation are collaborating to provide “For Benefit” businesses the support they need to survive and thrive in today’s complex business environment.
Read more at: http://dovetailinc.org/content/helping-people
Dovetail's Environmental Education Videos
A number of informative videos/DVDs on environmental topics are available for purchase through Dovetail Partners. All videos are created for middle school through adult audiences. Several of the films have received awards of excellence and recognition.
Click here for additional information and to place an order
Donate
http://dovetailinc.org/content/donate
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“The Outlook” is the monthly e-newsletter of Dovetail Partners Inc, a 501c3 nonprofit corporation.
Dovetail Partners is a highly skilled team that provides authoritative information about the impacts and trade-offs of environmental decisions, including consumption choices, land use, and policy alternatives.
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