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The Outlook
January 2006
Welcome
Happy New Year!
To get us started, the first order of business is reporting the results
of our survey about forest certification. Very interesting indeed. Next,
our reports this month address the common conundrum of Finding New
Markets and the even more exasperating experience of reading between
the lines on U.S. Forest Statistics.
Also, please mark your calendars for April 11th and 12th when Dovetail,
in partnership with the Wood Education and Resource Center will hold a
workshop at the Center's facilities in Princeton, West Virginia. The workshop,
Helping the Wood Industry Profit from the Next 10 Years
includes an agenda filled with presentations from leading innovators in
the industry who made dramatic changes in their companies to survive in
the face of rapid marketplace changes and global competition. These innovators
provide compelling models of success and this workshop provides a unique
opportunity to understand the details of their decisions. Information
about registration is being finalized and will be added to the workshop
webpage at http://www.dovetailinc.org/wercworkshop.html.
Drop us an email
at info@dovetailinc.org with
your name and address if you would like to receive a reminder when registration
materials are available.
- Jeff
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I n T h i s I s s u e:
Dovetail Commentary: The Survey Results Are In
U.S. Forest Statistics
Paint a Picture of Dynamic Growth and Renewal as Well as Problems Ahead
Finding New Markets
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D o v e t a i l C o m m e n
t a r y
The Survey Results Are In
It's Time for 10,000 Voices to be Heard!
Dr. Jeff Howe
In
the fall of 2005 Dovetail undertook its first online survey. We
asked our readership to respond to three questions:
- What
are the three most important goals of certification?
-
What are the three most important accomplishments or impacts resulting
from certification's existence?
-
What are the three most critical issues forest certification has yet
to address?
Overall, readers were
very clear on what needs to be addressed in the future, but less united
on the goals of certification and what has been accomplished to date.
To read more, click
here.
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D o v e t a i l R e p o r t
s
U.S. Forest Statistics Paint a Picture of Dynamic Growth and Renewal
as Well as Problems Ahead
Dr. Jim Bowyer
When forests reach the headlines, the news is rarely good. Moreover,
when forests are the topic of one of those fundraising appeals that appear
periodically in the mailbox, the news is never good.
Messages in the media and bulk mail notwithstanding, what are the trends
in U.S. forests? This report examines national forest statistics
as gathered by on-the-ground forest survey crews representing federal
land management agencies and state departments of natural resources, and
as summarized by forest survey specialists in the nation's forest experiment
stations. Based on this data, it turns out the current reality is
far better than commonly reported, though the trends are not uniformly
positive. Over time, and in region after region, what the data
indicate is a remarkable record of dynamic growth and forest renewal following
disturbance. However, several important indicators suggest problems ahead.
To read the introduction or download the report, click
here.
Finding New Markets
Dr. Jeff Howe
Our August newsletter report, Fundamentals of Marketing, introduced
the reader to the overall discussion of how to manage markets, products,
channels and marketing programs. It was kind of the “everything
you ever wanted to know, but were afraid to ask,” version of marketing,
in twelve pages. There are two additional marketing processes for
which organizations often seek more information - the process of finding
new markets for existing products and the process of developing successful
new products. This article introduces the reader to the basics
of how to identify new markets. The new product development process
will be addressed in a future newsletter article.
To read the introduction or download the report, click
here.
“The Outlook” is the monthly e-newsletter
of Dovetail Partners Inc , a 501c3 non profit corporation.
Dovetail Partners is a highly skilled team that collaborates to develop
unique concepts, systems, programs and models to foster sustainable forestry
and catalyze responsible trade and consumption.
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