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- outlining effective market management.
Fundamentals of
Marketing: Managing Markets, Products, Channels, and Programs Getting
Off the Commodity Treadmill Lately I seem focused on thinking small. That's right, not big but small. My references are to books like “All I Really Need to Know I Learned in Kindergarten” by Robert Fulgham, or to Occam's Razor (simplest solution is best). I am even hosting a working session with Sarah Suzanka, author of the Not-So-Big House , at a regional conference this week. But doesn't this fly in the face of the American way? Isn't bigger better? In a Federal Reserve regional report on the economy recently, one author noted that a significant portion of American industry is on a “commodity treadmill”, and they just can't seem to get off. They keep working harder and faster, and getting nowhere. To me this describes much of society. As consumers, we keep thinking we need more stuff. As producers we are ingrained with the core belief that the more we produce, the cheaper we can produce, and thus everyone can have access, and we'll all be happy. Is this true? To read more, click here -------------------------------------------------------------------------------- D o v e t a i l R e p o r t s Reduced Impact Logging: A Lighter Approach to Harvesting in the World's Tropical Forests Dr. Jim Bowyer To many people, the terms “deforestation” and “logging” are one in the same. According to conventional wisdom, logging in tropical forests is tantamount to total and irreversible devastation. Logging activity does result in significant tropical deforestation and because of this a number of initiatives are underway to reduce the environmental impact of periodic timber harvesting. New standards of practice, as described by the term Reduced Impact Logging (RIL), result in minimal forest disturbance in both the short and long term and serve as a basis for sustainable management of tropical forests. Because application of RIL allows generation of significant income from forests while leaving forests largely intact, RIL (both alone and as part of more comprehensive forest certification programs) effectively provides an alternative to conversion of forests to agriculture. To read the introduction or download the report, click here. Fundamentals of Marketing: Managing Markets, Products, Channels, and Programs Dr. Jeff Howe Remember that best selling book “All I really need to know I learned in kindergarten” by Robert Fulgham? In it he suggests that it is the little things in life - like playing fair, sharing, and cleaning up your own mess - that truly define who you are, your happiness, and your success. For many organizations, the principles we learn in introductory marketing classes play that same role. It is the basic concepts of who is my customer, what do they want and need, and how can I make them happy that should drive the organization. “The Outlook” is the monthly e-newsletter of Dovetail Partners Inc , a 501c3 non profit corporation. Dovetail Partners is a highly skilled team that collaborates to develop unique concepts, systems, programs and models to foster sustainable forestry and catalyze responsible trade and consumption.
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