These briefs present the opinions and ideas of Dovetail Partners. Comments, discussion, and responses are welcome. To receive notification when new commentaries are available, please subscribe to our newsletter.

• Beyond Certification (May 2012)

• Why Recycle? Why Use Renewable Energy? What is the Goal, Again? (April 2012)

• Vision + Purpose = Passion (Feb. 2012)

• What do Nutrition and Parking Garages have in Common? (Jan. 2012)

• What do Trees and People have in Common? - Lots!  (Sept 2011)

• Renewable Versus Nonrenewable: Can there even be a Question?  (July 2011)

• Do Well by Doing Good  (May 2011)

• What's the Difference Between a Green Building and a Loaf of Bread?  (April 2011)

• Finding a Voice for Scientists and other Experts in Natural Resource Fields (May '10)

• Is Green the Gig Threat to Wood? (March '10)

• USGBC - It's All in the Marketing!  (Oct. '09)

• Engaging Hearts and Minds to Solve Problems (Sept. '09)

• Green Building Can Do Better - A lot better (April 2009)

• Is FSC the Apple of My Eye? (Oct.'08)

• Green Building Blues: Is Wood Getting A Raw Deal? (Sept.'08)
  

• Reader Response: Life Cycle Assessment – Is Its Potential Being Overstated? (July '08)
  

• In Choosing Windows for Green Building, Old News is Good News! (June '08)
  

• Buying Local Versus Imported Food: Don't Throw the Baby Out With The Bath! (Jan. '08)
  

• Some Do's and Don'ts in Picking Green Products (Sept. '07)
  

• The Future is Here! Why We Can't Live Without Nanotechnology, Solar Power and Carbon Fiber Mats (July '07)
  

• To be Green or Not to be Green (April '07)
  

• Sustainable Forests: Are we there yet? (March '07)
  

• What Do Consumer Demands Have to Do With the Market for "Green?" (Feb.'07)
  

• The Real Meaning of Team (Jan.'07)
  

• Providing the New Congress with the Greatest Power in the Universe (Nov.'06)
  

• Simply Impatient, or Just an Average Customer? Surviving the Drive-thru Mentality of Consumption (Oct.'06)

• Seeing double, a tale of two visions: Getting Past Fears and Enabling Sustainable Behaviors (Aug.'06)
  

• Looking Controversy in the Eye: The Debate Over the Certification of National Forests (June'06)
  

• Market-based Certification Systems: Addressing the Real Interests of the Market (May '06)

• Implementing Diversity; Avoiding 1 + 1 = .....1 Benefiting from Gender, Age and Personality Differences (March '06)
  

• Grieve; Get Over It, and Get Going: Facing Organizational Change (Feb.'06)
  

• The Survey Results Are In: It's Time for 10,000 Voices to be Heard! (Jan.'06)
  

• A National New Year's Resolution: Can American Consumers Make Real Change? (Dec.'05)
  

• Voluntary Environmental Certification: Is Regulation the Answer? (Nov.'05)
  

• Beyond Forest Certification: Take Our Survey and Give Your Input (Oct.'05)
  

• What a Caveman Would Tell Today's Wood Industry: Running the Numbers on Value-Added (Sept.'05)
  

• Making Flutes From Sticks: Getting Off the Commodity Treadmill (Aug.'05)
  

• Baseball, Cowboy Hats, and Marketing 101: Fitting Products to Customer Needs (July '05)
  

• I'm Feeling Guilty - and I'm Not Catholic: The Darker Side of Recycling (May '05)
  

• What Green Building has to do with Ants at a Picnic and a Billion Chinese: The Opportunities USGBC & LEED Offer the Wood Industry (April '05)
  

• Adding Value & Getting Your Coconuts: The Value of Middlemen (March '05)
  

• When 1 + 1 = 3! The Issue of Conflict Resolution (Feb.'05)
  

• Making Sure LEED® Leads: Feedback on the Green Building Standards (Jan.'05)
  

• Green Customer Service: Serving Customers in the Green Marketplace (Dec.'04)
  

• Keeping Wood Green: Wood as an environmentally-friendly product (Nov.'04)