Links to Dovetail Reports and Commentaries related to Businesss Leadership and Green Marketing.

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Business Leadership

• Effective Communication: Creating Messages that Sell Ideas, Services, and Products
• Positioning: Who Does Your Customer Think You Are?
• Greening Your Product Line: Where to Start
• Innovations in Design & Construction: Opportunities for the Wood Industry
• Global Competition: An Opportunity for Our Domestic Wood Products Industry
• Organizational Vision & Planning: If you don't know where you're going, any path will get you there!
• Creating Collaboration Out of Chaos: Using conflict resolution processes to bring diverse groups together
• Creating Great Plans: Planning Processes that Work!
• Building a Constituency of Forest Productivity Advocates: What do we know about Minnesota's Natural Resource Priorities?
• Reinventing the Hardwood Industry: One Company at a Time

Green Marketing

In today's marketplace green products have an ever increasing presence and consumers have gained interest in environmentally responsible materials. However, consumers may not be aware of such materials if they are not marketed correctly. It is thus important for companies to market their products in a way that both attracts and informs potential consumers.

• Green Marketing Implementation
• Marketing as a Process, Not Voodoo
• Green Marketing - Growing Sales in Growing Markets
  
• Baseball, Cowboy Hats, and Marketing 101
• Fundamentals of Marketing: Managing Markets, Products, Channels and Programs
• What Do Consumer Demands Have to Do With the Market for "Green?"
• Finding New Markets
• An Introduction to Social Marketing - Potential Applications for Forestry