In today's marketplace green products have an ever increasing presence and consumers have gained interest in environmentally responsible materials. However, consumers may not be aware of such materials if they are not marketed correctly. It is thus important for companies to market their products in a way that both attracts and informs potential consumers.

Links to Dovetail Reports and Commentaries related to Green Marketing.

Click here for the full, searchable list of Dovetail Reports.

• Baseball, Cowboy Hats, and Marketing 101
• Fundamentals of Marketing: Managing Markets, Products, Channels and Programs
• What Do Consumer Demands Have to Do With the Market for "Green?"
• Finding New Markets
• Positioning: Who Does Your Customer Think You Are?
• Greening Your Product Line: Where to Start

Additional Green Marketing Resources:

• What is a "Responsible Material" Anyway?
• Life Cycle Analysis: A Key to Better Environmental Decisions
• Are Life Cycle-Based Labeling and a Broadening of Environmental Certification Programs Needed?