Green Building & Green Product Webinar on February 11th

Event Examines Fundamentals of Chain-of-Custody Certification

 

(St. Paul, MN) –  A series of webinars offered by the Forest Products Management Development Institute (FPMDI), Department of Bioproducts and Biosystems Engineering, and Dovetail Partners will address key aspects of green marketing and related trends.  The series, Positioning for Green – Opportunities for Forest Products, includes five online events that participants can access from their offices or home computers. The second webinar in the series will take place on February 11th and will address chain-of-custody certification.

 

“Most certification systems are designed to operate as market-based incentive programs that hope to attract customers by communicating something about production processes or the origins of the raw materials in the certified product. Whether it is food produced without synthetic chemicals or paper from recycled fiber, eco-labels try to tell a story. A critical role of certification systems is to assure customers that the story is true. The verification of the story is the role of the chain-of-custody certification process,” says Dr. Jeff Howe, an expert on green business and green marketing, and webinar presenter.

 

The webinar on February 11th will examine forest certification and chain-of-custody programs in the United States and Canada, current and emerging trends in forest certification, and implications for builders, manufacturers and distributors of construction products.

 

“There are an estimated 4,500 chain-of-custody certified companies in the United States and Canada and this number grew by about 20% over the past year.  These companies and the companies they do business with have the opportunity to increase the benefits of participating in chain-of-custody certification,” says Howe.

 

 

More information about the webinar series and registration details are available at:
http://www.dovetailinc.org/content/positioning-green-opportunities-forest-products

 

 

http://www.bbe.umn.edu/FPMDI

 

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About FPMDI
One of the functions of the Forest Products Management Development Institute (FPMDI) is to conduct educational programs for the benefit of the forest products industry. FPMDI programs are available to individuals and firms nationwide. You can either register for one of FPMDI's scheduled seminars or workshops, or can arrange for a customized seminar or workshop to be held at a location of your choosing. http://www.bbe.umn.edu/FPMDI.html

 

About Dovetail Partners
Dovetail Partners is 501(c)(3) organization that provides authoritative information about the impacts and trade-offs of environmental decisions, including consumption choices, land use, and policy alternatives.http://www.dovetailinc.org