Green Building and Green Marketing Webinar on April 1st

Event Examines Green Strategies and Trends for Construction Industry


(St. Paul, MN) –  A series of webinars offered by the Forest Products Management Development Institute (FPMDI),  Department of Bioproducts and Biosystems Engineering, and Dovetail Partners addresses key aspects of green marketing and related trends.  The final webinar in the series will take place on April 1st and will examine certification and trends affecting the construction industry.


“In recent years, more and more companies have been getting on the green bandwagon, and this trend is impacting the playing field and adding new dimensions to the competitive marketplace. To understand what is happening with certified wood, we need to look at certified product development in other industries,” says Dr. Jim Bowyer, an international expert on green building programs and responsible materials, and presenter for the April 1st event.


The webinar series, Positioning for Green – Opportunities for Forest Products, offers online events that participants can access from their offices or home computers. The webinars began in January and have addressed green building, forest certification and chain of custody certification, and marketing of green products, including certified wood. The webinar series has addressed market trends and linkage to the green building movement, differences between certification programs, chain of custody certification, and sourcing and selling certified products.


Customers are often looking for advice and assistance in sourcing green materials and are interested in the attributes of a green organization.


“The construction industry is being affected by a below-the-radar but rapidly developing corporate social responsibility movement, a legal environment exemplified by the recently enacted Lacey Act, environmentally preferable purchasing programs, and emerging global trends,” says Bowyer.


More information about the webinar series and registration details are available at:





One of the functions of the Forest Products Management Development Institute (FPMDI) is to conduct educational programs for the benefit of the forest products industry. FPMDI programs are available to individuals and firms nationwide. You can either register for one of FPMDI's scheduled seminars or workshops, or can arrange for a customized seminar or workshop to be held at a location of your choosing.


About Dovetail Partners
Dovetail Partners is 501(c)(3) organization that provides authoritative information about the impacts and trade-offs of environmental decisions, including consumption choices, land use, and policy alternatives.