Organizational Vision & Planning

Lead Author: Dr. Jeff Howe

Publish date: 07.19.2005


If you don't know where you're going, any path will get you there!


Today companies trying to navigate the stormy seas of competitive markets are facing extraordinary rates of change. Drive-thru expectations have met Internet access and combined to generate customers that are well informed, demanding, and have unlimited options. Organizations that succeed in the face of these winds of change are finding that a clear organizational vision is the anchor that keeps their company from drifting into oblivion. However, many companies put little effort into defining and clarifying a vision of what they strive to be. Vision is the most important component of a company’s plan, yet often the most neglected and misunderstood. When was the last time YOU spent any time, or more a few minutes on your organizational vision?